How to make yourself more employable this year!
January is quite often the month when a lot of people decide that their current jobs are not for them anymore and decide to start thinking about finding something more interesting or exciting.
Over 50% of people will look for a new job in 2024 and January is just the start….
So, if you, like so many, have returned to work after the festive period with the realisation that the time is right to make a change and find a new job, then follow our advice to make yourself more employable.
What do you want in a new job and employer?
What it is you’re looking for in a new job opportunity? The more specific you can be, the more targeted your search will become.
To help you think about what it is you want, think about these questions:
- What salary and benefits package are you looking for?
- What kind of job would help you make the right step towards your long-term career goal?
- What technical and soft skills are you looking to develop?
- What culture and work environment would you like to join?
- What might your ‘deal-breakers’ be?
- What are you prepared to be flexible about?
- How would you describe your values and how would they align with a new business?
- Is Sustainability, Inclusivity and Community Engagement important to you?
Once you know the answers to these questions you will be clearer about what you are looking for in any new jobs and businesses you research when you decide to look for something else.
What is your USP?
This is the time to start thinking about what your Unique Selling POint (USP) is. While you’ve almost certainly heard of USPs, you’ve probably only ever associated them with the marketing of products or services, rather than people. Nonetheless, many of the principles of USPs can also apply to you as a jobseeker.
To determine your USP, think about the following questions.
- Why should an employer hire you over any other candidate?
- What is it that you can bring to the role that other candidates can’t?
- What unique skills or experiences do you have that could add real value?
- Have you worked on any key projects or have any achievements that you are proud of?
- Do you consider yourself to be particularly creative or innovative? In a world that is becoming more automated, ‘human’ skills like creativity are on the increase.
Once you have these in mind you should think about specific examples where you can demonstrate them to potential hiring managers. What influence have you had that you can demonstrate these USP’s? Use the STAR technique to structure your answers if it helps.
Take stock of your current skill set.
Think about your current transferable skills that you can offer a new employer, are there any areas where you need to upskill or develop yourself further? Commit to reviewing these regularly to achieve your goals.
In your early career, you would be more focused on building technical skills and expertise. As your career progresses, you are likely to become less involved in certain day-to-day tasks and will progress to participate more deeply in projects across different areas of the business. This will help you develop your projects and niche skills.
If you can show that you are committed to lifelong learning, then this will not only enhance your CV and professional social media profile but also show an interviewer that you are committed to bettering yourself and developing within the job and business you work for.
How professional is your social media presence?
One key aspect of how you present yourself that will influence how a prospective employer perceives you is your social media activity.
We have come a long way since social media was used purely for fun, such as retweeting that witty comment by a celebrity, or sharing cat videos. Indeed, social media can be an extremely powerful tool when you are searching for a new job and trying to attract potential employers.
There are plenty of things that you can do across all social media platforms to make yourself more attractive to potential employers and improve your Personal Brand.
- Write posts around current industry trends or things you are interested in
- Following influencers within your industry and commenting on their posts
- Sharing other connections posts that are relevant to your line of work
- Adding examples of your work to your profile
- Creating videos to show your expertise
- Keeping abreast of news/legislation changes and sharing them
- Sharing success and testimonials with your social ‘friends’ or followers
However, You need to be fully aware of the content you post and make sure that it is not inappropriate in any way, also limit your social media usage during working hours as it may put prospective employers off.
Stay positive and motivated
A positive attitude will greatly improve how recruiters, hiring managers, and interviewers perceive you.
Depending on how long your job search takes, your positivity may drop occasionally but please do not let this deter you. The right job is out there for everyone, it may take one week or one year, but once you have been offered everything you are looking for, you will wonder why you doubted yourself. Stay positive and keep the motivation going to the end.
Be the best version of yourself and showcase all of your skills effectively.