How to make yourself more employable this year!
January is quite often the month when many of us decide that our current jobs are not for us anymore and we decide to start thinking about finding something more interesting or exciting.
Over 50% of people will looking for a new job in 2020 and February is just the start….
So, if you, like so many, have returned to work after the festive period with the realisation that the time is right to make a change and find a new job, then follow our advice to make yourself more employable.
What do you want in a new role / employer?
What it is you’re looking for in a new opportunity? The more specific you can be the more targeted your search will become. To help you think about what it is you want, think about these questions:
- What salary and benefits package are you looking for?
- What kind of role would be the right step towards your long-term career goals?
- What technical and soft skills are you looking to develop?
- What kind of culture and work environment would you like to join?
- What might your ‘deal-breakers’ be?
- What are you prepared to be flexible about?
Once you know the answers to these questions you will be clearer about the roles and businesses on offer when you decide to look for something else.
What is your USP?
This is the time to start thinking about what your USP is. While you’ve almost certainly heard of USPs, you’ve probably only ever associated them with the marketing of products or services, rather than people. Nonetheless, many of the principles of USPs can also apply to you as a jobseeker.
To determine your USP, think about the following questions. Why should an employer hire you over any other candidate? What is it that you can bring to the role that other candidates can’t? What unique skills or experiences do you have that could add real value? Do you consider yourself to be particularly creative or innovative? In a world that is becoming more automated, ‘human’ skills like creativity are on the increase.
Once you have these in mind you should think about specific examples that will demonstrate them to potential hiring managers. What influence have you had that you can demonstrate these USP’s? Use the STAR technique to structure your answers if it helps.
Take stock about your current skillset.
Think about your current transferable skills that you can offer a new employer, are there any areas where you need to upskill or develop yourself further? Commit to reviewing these regularly to achieve what your goals are.
In your early career, you would be more focused on building technical skills and expertise. As your career progresses, however, you are likely to become less involved in certain day-to-day tasks and will progress to participate more deeply in projects in different areas of the business. This will help you develop your projects and niche skills.
If you can show that you are committed to lifelong learning, then this will not only enhance your CV and professional social media profiles but also show an interviewer that you are committed to bettering yourself and developing with the job and business you work for.
How professional is your social media presence?
One key aspect of how you present yourself that will definitely influence how a prospective employer perceives you, it’s your social media activity.
We have come a long way since social media was used purely for fun, such as retweeting that witty comment by a celebrity, or sharing cat videos. Indeed, social media can be an extremely powerful tool when you are searching for a new role and wishing to attract potential employers to you.
There’s plenty of things that you can do across all social media platforms to make yourself more attractive to businesses and hiring managers. You can write posts around current industry trends of things you are interested in, sharing other people’s content that is relevant to your line of work, adding examples of your work to your profiles, and sharing successes with your social ‘friends’ or followers. I would however, say that you should be aware of the content and make sure that it is not inappropriate in any way and also limit your social media usage during working hours as it may put prospective employers off.
Stay positive and motivated
A positive attitude will greatly improve how recruiters, hiring managers and interviewers perceive you.
Depending how long your job search takes, your positivity may drop occasionally but please do not let this deter you. The right job is out there for everyone, it may take one week or one year but once you have been offered everything you are looking for you will wonder why you doubted yourself. Stay positive and keep the motivation going to the end.
Be the best version of you that you can and showcase all of your skills effectively.